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A World of Furniture... A World of Pine' Green Taxes itself in Support
of Forestry Commission
And creates a world where trees really do grow...
Sailisbury, Poole and Blandford Forum based furniture retailer, A
World of Furniture... A World of Pine is helping to offset the depletion
of natural resources - i.e. trees - by imposing an unusual 'green tax'
on itself. Inspired by Ray Mears and in support of the Forestry Commission,
the scheme is thought to be the first of its kind within the UK furniture
industry.
In its three large, out of town superstores, A World of Furniture...
A World of Pine sells mainly oak and solid pine lines provided by over
30 UK and international suppliers. From late November 07, in selected
areas close to A World of Furniture's stores, the Forestry Commission
is carrying out the replanting of trees. For every item of furniture
sold, one deciduous or coniferous tree will be replanted.
Mark Hotson, proprietor, says: "We came up this 'green tax /
offsetting' idea because we want to help sustain a resource that our
industry is directly responsible for diminishing. The scheme will be
ongoing and, with assistance from the Forestry Commission, we hope to
subsidise the planting of many thousands of trees every year. So, A
World of Furniture really does create trees!"
He adds: "We hope that other furniture retailers and manufacturers,
including the large national ones, will be inspired to follow our example."
Mr Hotson has been greatly influenced by Ray Mears, whom he met on
a trip to the Arctic in 2003, after his wife won a competition for this
memorable vacation. He says: "Visiting the Swedish high Arctic
led me into a journey of discovery about our natural surroundings. Having
been under the tutelage of Woodlore - Ray Mears' own company - for the
last few years, my understanding and respect for the great outdoors
has increased. Now, at last, using A World of Furniture as a vehicle
to put something back, I can do my bit to help the environment."
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